Lady Gaga Shot by Terry Richardson for Supreme

Fresh off a recent photo campaign comes a behind-the-scenes video of Lady Gaga for Supreme. Shot by photographer Terry Richardson, the video shows the pop star as she poses for the camera in everything from a wet tee shirt and sky-high pink platforms to well, nothing (aside from a Supreme branded skateboard of course). Other wares from the attention-grabbing, fever-inducing photoshoot include a spiked, hooded crop top and a Birkin bag featuring the Supreme logo. Enjoy! 
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Supreme x VANS Old Skool – Spring/Summer 2011 Preview

So we finally get a chance to check out the Old Skool line between VANS and New York retailer Supreme
in there entirety. In a trio of colorways, red on white, purple on grey, and orange on aquamarine, each comprised ballistic nylon mesh with key elements in suede. VANS signature  strike in contrast leather colorways. All on top of vulcanized gum rubber outsole in waffle grid patterns. No word yet on the release of these but stay tuned. 

Joe Rocken Launching Official Web Store

The guys at Joe Rocken will be launching there Official web store in a few weeks, some may be aware that we here Fresh Fiending have worked in conjunction with Joe Rocken since our own launch and these guys are gaining steam.   

They offer some of the dopest snapbacks and retro jackets on the web, and we hear that they will be branching out to try there hands  with tees, jeans, and jewelry. The launch of the web store is not to say that they have no web presence now, you can find there stuff from ebay to Amazon and a few smaller sites in between.

There's also talk of an official clothing line in the works form Joe Rocken though everyone is being extremely tight lipped about it at the moment but keep your eyes peeled. If you're looking to pick up more snapbacks you have to stop by there temp store and check em out today.   

Beardo...

Don't know if you guy have seen these yet but I came across them a few weeks back and thought they were hilarious. Beardo is the brainchild of Jeff Phillips, a Canadian-born winter enthusiast who has a passion for snowboarding. Jeff has been chasing perfect powder runs all around the globe and came up with the first make-shift Beardo in Whistler, B.C while at the Blackcomb mountain summit, at 7th heaven. Though this very first prototype was made using an old knit scarf and far from perfect, it has been severely refined (not thanks to Jeff's horrible knitting skills!) to the innovative and fully patented design that you see today.

Once the first few designs were put out to the public, we really didn’t know what to expect, but the response said it all. They were very quickly picked up by a range of people, not just skiers and snowboarders, as originally thought. As the design started gaining some recognition and press, more and more people became interested and even outdoor workers started using them on the job! Stop by there site to check out more and cop a few.

Air Jordan 2011 – Year of the Rabbit

So a few days ago we showcased the Air Force 1 Year of the Rabbit Edition, and yesterday info on the buzz crazy Jordan 2011 hit the web. Well just 24 hours later Team Jordan chimes in on the Chinese New Year theme with yet another colorway. Mike born in 63' according to the Chinese calender was actually born in the year of the rabbit and to celebrate Chinese New Year, this special edition of the shoe is outfitted with a special Grey/Red-Gold colorway representing good luck and happiness to all.

The Air Jordan 2011 “Year Of The Rabbit” will be available in China on Feb. 1 in limited quantities, and will be debuted by select members of Team Jordan during NBA All-Star Weekend. For those of you looking to cop a pair, they will be available at select retailers in Los Angeles on Feb. 20.