Lady Gaga Shot by Terry Richardson for Supreme

Fresh off a recent photo campaign comes a behind-the-scenes video of Lady Gaga for Supreme. Shot by photographer Terry Richardson, the video shows the pop star as she poses for the camera in everything from a wet tee shirt and sky-high pink platforms to well, nothing (aside from a Supreme branded skateboard of course). Other wares from the attention-grabbing, fever-inducing photoshoot include a spiked, hooded crop top and a Birkin bag featuring the Supreme logo. Enjoy! 
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Supreme x VANS Old Skool – Spring/Summer 2011 Preview

So we finally get a chance to check out the Old Skool line between VANS and New York retailer Supreme
in there entirety. In a trio of colorways, red on white, purple on grey, and orange on aquamarine, each comprised ballistic nylon mesh with key elements in suede. VANS signature  strike in contrast leather colorways. All on top of vulcanized gum rubber outsole in waffle grid patterns. No word yet on the release of these but stay tuned. 

Joe Rocken Launching Official Web Store

The guys at Joe Rocken will be launching there Official web store in a few weeks, some may be aware that we here Fresh Fiending have worked in conjunction with Joe Rocken since our own launch and these guys are gaining steam.   

They offer some of the dopest snapbacks and retro jackets on the web, and we hear that they will be branching out to try there hands  with tees, jeans, and jewelry. The launch of the web store is not to say that they have no web presence now, you can find there stuff from ebay to Amazon and a few smaller sites in between.

There's also talk of an official clothing line in the works form Joe Rocken though everyone is being extremely tight lipped about it at the moment but keep your eyes peeled. If you're looking to pick up more snapbacks you have to stop by there temp store and check em out today.   

Beardo...

Don't know if you guy have seen these yet but I came across them a few weeks back and thought they were hilarious. Beardo is the brainchild of Jeff Phillips, a Canadian-born winter enthusiast who has a passion for snowboarding. Jeff has been chasing perfect powder runs all around the globe and came up with the first make-shift Beardo in Whistler, B.C while at the Blackcomb mountain summit, at 7th heaven. Though this very first prototype was made using an old knit scarf and far from perfect, it has been severely refined (not thanks to Jeff's horrible knitting skills!) to the innovative and fully patented design that you see today.

Once the first few designs were put out to the public, we really didn’t know what to expect, but the response said it all. They were very quickly picked up by a range of people, not just skiers and snowboarders, as originally thought. As the design started gaining some recognition and press, more and more people became interested and even outdoor workers started using them on the job! Stop by there site to check out more and cop a few.

Air Jordan 2011 – Year of the Rabbit

So a few days ago we showcased the Air Force 1 Year of the Rabbit Edition, and yesterday info on the buzz crazy Jordan 2011 hit the web. Well just 24 hours later Team Jordan chimes in on the Chinese New Year theme with yet another colorway. Mike born in 63' according to the Chinese calender was actually born in the year of the rabbit and to celebrate Chinese New Year, this special edition of the shoe is outfitted with a special Grey/Red-Gold colorway representing good luck and happiness to all.

The Air Jordan 2011 “Year Of The Rabbit” will be available in China on Feb. 1 in limited quantities, and will be debuted by select members of Team Jordan during NBA All-Star Weekend. For those of you looking to cop a pair, they will be available at select retailers in Los Angeles on Feb. 20.

Nike Sportswear Air Force 1 Supreme – Year Of The Rabbit

 With Chinese New Year right around the corner, the guys at Nike Sportswear China have designed an Air Force 1 in commemoration of the February 3rd event. There are 12 animals in the cycle of the Chinese Zodiac and up next is the rabbit.  Hence the shoe's colorway is based off based off of  the White Rabbit Creamy Candy  franchise, which has far reaching appeal to pretty much anybody who’s Chinese or Asian for that matter. The design also incorporates a special and innovative midsole with a material grain contrast between the different upper panels and varsity red letterman style swoosh.   .


The limited edition pack is slated for a January 23, 2011 release which will feature special candy wrapper packaging and will run you ¥2,599 RMB (that's $393 USD). Less than a week later, a version with regular packaging will release for ¥1,999 RMB (approximately $302 USD) on January 28, 2011. As for all us state side sneaker heads they can be found at 4 places this side of the Pacific, NikeTown New York, Nike Sportswear 21 Mercer, the newly added Nike Roosevelt Field in Long Island, and finally, Nike Santa Monica. Each pair will be on sale for US$ 250 and WILL NOT come with the special candy wrapper packaging.

BAPE Ladies – Spring/Summer 2011 Collection Lookbook

This is a BAPE “girl” line or just smaller facsimiles of its men’s collection, BAPE Ladies is expressively for the ladies. But who is a “BAPE Lady”? She is daring and bold, fun loving also. Still, she is quite sensuous, with enough street smarts to get by sudden challenges in life. The implied 50’s classic pinups in the Sailor Dress, the ultra adorable Milo Stripe Shirt Dress, to the body hugging Camo Hoop Knit Dress, every bit of the BAPE Lady characteristics are found in the latest BAPE Ladies Collection. Now the question is which outfit will be her favorite?

Kobe Bryant x Nike Sportswear – Air Force 1 - Air Max 90 - Dunk Low

Although the apparel line harbors many direct correlations between the designs and the 4 mottos of K.O.B.E. (Know, Originate, Battle, Elevate) , that association is less prevalent on the kicks. Hints of the K.O.B.E. theme still can be seen, like the Nike Air Force 1s in colorways grey, brown, or black. But designers at Nike also made efforts to reconstitute a few models according to other Kobe Bryant themes, like the purple/black Air Max 90, in addition to the various Dunk Lows. Available in the coming months at Nike Sportswear retail locations. 

via freshness

Fresh Snapbacks Exclusive: Chicago Bulls Varsity Jacket

The guys at Joe Rocken's introduced a super dope retro Bulls Varsity Jacket to there stock about a week ago. The jacket features a wool mid-section and genuine leather sleeves, the Chicago Bull logo is embossed on the left front chest panel and larger on the back. Topping it off with red and black knit collar, cuffs and waistband, this blast from the past will keep you both warm and fresh perfect for the season. Pick them up at Joe Rocken's Fresh Snaps and More. 

Jordan Prime 5 “Grape Ice”

If you remember the Varsity Red/Metallic Silver joints that hit the web last month, then you will love these. Jordan Brand will release a second Jordan Prime 5 colorway in January. This colorway, known as the “Grape Ice”, features an all-Grape Ice upper with monochromatic stitching and shoelaces. Making use of a Grape colored sole, a Metallic Silver tongue and an icy, translucent sole. The Jordan Prime 5 is simply a slimmed-down version of the beloved Air Jordan V. Much like the Air Jordan I- Air Jordan Alpha 1, this shoe has been equipped with performance attributes which allow the wearer to actually play ball in this Air Jordan 5 lookalike. Look for the Jordan Prime 5 “Grape Ice” to hit retailers some time in January for $115

via Nice Kicks

Adidas AR 2.0

Designed Adidas North American, the sneaker follows the que of the Roundhouse, with a progressive silo that blends Adidas old school roots with contemporary fresh. Available in three colorways, they will be available Fall 2011. via highsnobiety.com